Telemundo Deportes’ “Rumbo al Mundial” World Cup Qualifier between Trinidad & Tobago and Mexico, broadcast on Tuesday, March 28 a, delivered 1.75 million total viewers and 937,000 adults 18-49, according to Nielsen.
In the US, the T&T/Mexico encounter ranked as the most watched show in the time period in Los Angeles, Houston, Chicago, San Francisco, and Phoenix, among adults 18 to 49, regardless of language. The much anticipated match reached a cumulative audience of 3 million viewers in Telemundo and nearly 600,000 in Universo. It beat out the Panama/USA match which aired following Mexico’s win, at 10 pm ET, delivered 1.4 million total viewers and 811,000 adults 18-49.
Across TelemundoDeportes.com and the Deportes En Vivo App, Trinidad & Tobago vs. Mexico generated over 24,000 livestreams. The Panama vs. USA generated 14,500 livestreams, becoming the most livestreamed non-Mexico Qualifier for the World Cup, surpassing Trinidad y Tobago vs. USA match fromn November 17, 2015 (13,500 livestreams). On social media, Telemundo Deportes was #1 in terms of social actions among all Spanish-language sports television networks, on Tuesday, March 28. During that day, Telemundo Deportes reached 8.2 million global users and generated 946,000 native video views on Facebook, of which 527,000 were Facebook Live.
On June 13, the Telemundo network will present live coverage of the Panama vs. Honduras and Costa Rica vs. Trinidad & Tobago matches. Telemundo Deportes, one of the leading providers of sports content in Spanish in the United States, is home to two of the world’s most popular sporting events: the FIFA World Cup™ through 2026 and the Summer Olympic Games through 2032. In addition, Telemundo Deportes broadcasts the FIFA World Cup™ CONCACAF qualifying matches for most of the region, including the Mexico and USA national teams’ away matches.